SWOT Analysis

Download our free SWOT analysis template today (completed example below)!

A SWOT analysis is a valuable strategic planning tool business leaders utilize to define the strengths, weaknesses, opportunities, and threats associated with their organization or a potential project. A successful SWOT analysis involves conducting a company evaluation along with industry and competitor analysis to assess the company’s internal and external environments. By systematically categorizing the findings under the four aforementioned pillars, a SWOT analysis provides leaders with a nuanced understanding of their organization's capabilities and challenges.

Armed with this knowledge, leaders are empowered to develop comprehensive strategies to capitalize on an organization’s strengths and opportunities while minimizing the risks posed by its weaknesses and external threats. This strategic foresight is fundamental to developing a sustainable competitive advantage.

Review our detailed SWOT analysis guide for small businesses for step-by-step guidance on conducting a proper SWOT analysis.

SWOT analysis characteristics defined with examples

If your business is struggling to develop a SWOT Analysis, our team can help. Schedule a discovery session today to understand how our affordable expertise can assist your business. Whether you have the occasional question or require more comprehensive guidance, we offer a range of options to meet your needs.

Completed SWOT Analysis Example

The example below shows a completed SWOT analysis for a manufacturing company. This analysis highlights the key areas where the company excels and where it may face challenges. Notice that the strengths and weaknesses focus exclusively on internal business capabilities and resources while the opportunities and threats focus exclusively on external characteristics related to competition, industry trends, and macroeconomic conditions.

By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats, the company can develop a comprehensive strategic plan to navigate the competitive landscape and achieve sustainable growth.

Click on the image below to download the completed example.

A completed SWOT analysis for a manufacturing company